No BS AI Summit — June 3, 2026
The man who built a career calling out hype just said AI changes everything. He’s bringing it here with Rich Schefren and Sam Woods. The only AI summit built for business owners who already know marketing.
Join Dan Kennedy, Rich Schefren & Sam Woods for 4 Hours That Will Change How Your Business Operates — Starting Monday Morning.
Secure My Free SeatLet me ask you something direct.
You have watched the AI circus for the last two years. The tools demos. The “prompt hack” videos. The breathless posts about how ChatGPT will replace your entire team by Thursday.
You are a business owner. You are not stupid. And your gut told you: most of this is noise.
You were right.
But here is the part that changes everything.
Dan Kennedy just showed up at an AI summit.
Not a tech person. Not a startup founder. Not a 26-year-old who’s never had payroll.
Dan Kennedy — the man who spent 40 years teaching skeptical business owners to ignore the hype and focus on what produces a measurable result — is sitting on the stage of the No BS AI Summit on June 3rd. And what he is going to say is not what you expect.
Because here is the truth that most people in the AI space don’t want to admit:
The fundamentals of direct response are still the same. What changed is the speed at which your competitors can now execute them.
The business owner who ignores AI for another 12 months is not just “falling behind.” They are handing their competitors a 100-to-1 execution advantage — in copy, in lead follow-up, in funnel optimization, in content, in sales conversations — while they sleep.
We built this summit because we saw the gap: one side of the market is selling you tools demos and prompt tricks, and the other side is selling you on personal transformation. Nobody was talking to the business owner who already knows marketing — who spent years learning copy, funnels, and direct response — and just needs to know: “What does this mean for my business, and what do I actually do on Monday?”
That is what June 3rd is.
No theory. No demos of tools you’ll abandon by July. No pitches for software with a monthly subscription nobody finishes.
Just four of the most credible operators in the direct-response and AI space — and four hours of frameworks you can implement inside your business the same week.
We had 300 people at the March summit. They told us, in their words: “This is the first AI event that actually felt like business — not a science fair.”
We heard you. We went bigger.
June 3rd is the summit that March was pointing toward.
Your seat is free. Take it.
“When you see the name, you’ll understand why we saved this slot for last.”
Kennedy. Schefren. Woods. And one more.
The 4th speaker on this stage has built a reputation that is impossible to replicate — the kind that comes from years of real results for real businesses. Not theory. Not content. Actual implementation at scale.
We’re holding the reveal for a reason. Register now and you’ll be the first to know when we announce — and you’ll already have your seat locked before the waitlist moves.
For 40 years, Dan Kennedy has been the most trusted — and most skeptical — voice in direct-response marketing. He founded GKIC (Glazer-Kennedy Insider’s Circle), authored 18+ No BS business books, and built the training ecosystem that shaped an entire generation of marketers including Parthiv Shah, Russell Brunson, and hundreds of others who built eight- and nine-figure businesses on his principles.
Kennedy does not do trends. He does not appear at events because someone asked nicely. He appears when something is real enough to be worth his audience’s time.
He is on this stage on June 3rd because the direct-response world has changed — and most marketers have not noticed yet.
Introduced by Parthiv Shah.
Rich Schefren is widely credited with coining the term “Internet Marketing” in its modern form. His 2006 “Internet Business Manifesto” changed the trajectory of thousands of online businesses — including those of Russell Brunson, Eben Pagan, and Frank Kern, who have publicly credited him as a formative influence.
Rich has spent 20 years teaching established operators how to build strategic leverage — systems that scale without proportional increases in time. He has now rebuilt his entire business architecture on AI, including ZenithMind OS, his AI-powered operating system for serious operators.
He is not at this summit to talk about tools. He is here to show you the architecture — the strategic framework that turns AI from a productivity app into a competitive moat. If you are already doing $300K+ and trying to figure out what AI means for your next level, Rich Schefren’s session is the one you will be quoting for the next 12 months.
Kennedy. Schefren. Woods. And one more speaker whose name we’re holding for now.
This person has built a reputation for taking complex AI implementation and making it immediately actionable for business owners — the kind of results-first thinking that belongs in a room like this.
We’re not announcing the name yet. Register now to hold your seat and you’ll be the first to know when the reveal drops.
Samuel J Woods has worked with machine learning since 2016 and generative AI since 2019. He built and sold a digital marketing agency for $28 million. He now functions as a strategic AI architect and fractional Chief AI Officer for established companies navigating the shift to AI-native operations.
Sam is not a speaker who theorizes about AI from the outside. He has built AI systems at scale, exited with proof, and now deploys that architecture for clients across industries. At the No BS AI Summit, he is bringing the implementation layer — the specific frameworks that translate AI strategy into operational reality.
If you have already decided that AI is important but still haven’t figured out where it fits in your actual business infrastructure, Sam’s session will close that gap.
Parthiv Shah and Dr. Theresa Pantanella assembled this room. The reason this specific combination of speakers exists on the same stage is because of the relationships and standards these two brought to the table.
Parthiv Shah is a Two-Comma Club Award winner and one of the most sophisticated operators in the direct-response world — a man who literally co-authored the book on marketing automation with Dan Kennedy and still makes manual sales calls every day because he knows what automation opens and what humans have to close.
He assembled this summit because the gap between AI hype and AI revenue is a deployment problem. He has the framework to close it — and the relationships to bring the right people into the room.
Dr. Theresa Pantanella brings 24 years of clinical experience to the question that AI tools cannot answer on their own: what is the actual problem you are solving? In medicine, prescription without diagnosis is malpractice. In business, deploying AI without a clear diagnosis of your constraint is expensive noise.
She built the No BS AI Opportunity Score — the 5-question diagnostic you receive the moment you register — specifically to answer that question before the summit starts.
This event costs you nothing but four hours on June 3rd. The cost of missing it is the 12-month head start you hand your competitors. Your seat is free — the only question is whether you take it.
“This is the first AI event that actually felt like business — not a science fair. I walked out with three specific things I could implement that week. I implemented two of them before the weekend.”
“I’ve been to four AI summits in the last year. This is the only one where I didn’t spend half the day wondering whether the speakers had ever had to make payroll. These are operators. Big difference.”
“Molly Mahoney, Jeffrey Gitomer, Brian Kurtz in March. Dan Kennedy, Rich Schefren — and someone they haven’t announced yet — in June. I don’t know what they’re building but I’m not missing it.”
Watch the moments that had 300 business owners talking. Then register for what comes next.
June 3, 2026 • 11:00 AM – 3:00 PM ET • 100% Online
Your Zoom link and all three bonuses are delivered immediately upon registration.
One LEAD-TO-GOLD Playbook built around the leverage point where operators at your level are getting results the fastest. Three tracks, each producing a result you can measure before the day ends:
Full access to Parthiv Shah’s complete digital marketing book library at freemarketingbooks.com — the same reference material he uses to build campaigns for his clients. Plus his Business Growth Strategy System, which sells for $197 on Amazon. Both delivered immediately upon registration.
5 questions. Under 3 minutes. You get a percentage score and a prioritized list of your highest-impact AI opportunities — in order — delivered the moment you finish.
“Most business owners score between 23% and 58%. See where you land.”
The score measures five leverage points: communication automation, documentation, lead follow-up, research and knowledge work, and revenue/time leverage. Your three lowest scores become your prioritized implementation roadmap.
The score tells you where the opportunity is. The summit shows you how to capture it — live, on a real business, on stage.
There is something we are presenting exclusively to the people in the room that day. We are not announcing what it is before the event. What we will tell you is this: it is the kind of offer that makes you glad you showed up live — and makes you wish you had if you didn’t.
The Golden Ticket offer is presented during the summit — not before, not after. It exists for the people who chose to be in the room. No replay access to this offer. No waitlist. No “I’ll catch it on the recording.”
This is an in-room opportunity. If you are live on the call when the offer is made, you are eligible. If you are not, you are not. It is that simple — and that fair.
The Q&A alone is worth showing up for. The Golden Ticket is a second reason. Both disappear the moment the call ends.
Register Free. Show Up Live. See What the Golden Ticket Is.
Claim My Free Seat — June 3rdEarly Bird Exclusive — April 28–30 Only
Available only to the first 50 people who register for VIP. This is not available at any other price — or after the deadline.
A high-level strategic diagnostic built inside Dr. Theresa Pantanella’s private AI environment — applied directly to your landing page.
This is not a grammar check. It performs an exhaustive neuromarketing analysis of your landing page based on Eugene Schwartz’s Levels of Market Sophistication. Plug in your URL. The X-Ray delivers:
Add the Speed Pack by April 30 midnight EDT to lock this in with your registration.
Get Speed Pack + X-Ray — $47 Early BirdCountdown to deadline: Loading… — After April 30 midnight EDT, VIP returns to $67 and the X-Ray is no longer included.
The operators who understand how AI changes their craft — copy, conversion, follow-up, positioning, sales — are building leverage their competitors cannot match and may not even see yet.
Dan Kennedy earned the right to say what works by being right for 40 years. Rich Schefren built the strategic frameworks that shaped an entire generation of online operators. Sam Woods sold a $28M agency proving it.
And there is still one more speaker we haven’t announced.
Your seat is free. Register before the reveal drives the waitlist up.
Want the recordings and the physical book package? EARLY BIRD ENDS APRIL 30 MIDNIGHT EDT — Add the Speed Pack at $47 (regular $67) and get the 2026 Strategic Vault (March + June recordings) and Parthiv’s physical FedEx book library shipped to your door.
Add Speed Pack — $47 Early Bird