Ed Dale
Liana Ling
Jeffrey Schwerdt
Speakers
Tried every tool. Still no system.
AI Did Not Remove Your Bottleneck. It Fed It.
Not because you bought wrong. Every subscription did its job. What nobody sold you is the structure that connects them, so the work still stops at one desk. Yours.
No tool removes that desk. September 2 is four hours on what does.
Something structural is missing. Five presenters each name a different one. You leave knowing which is yours.
for the June summit.
Your Seat Is Free. Take It Now.
All three bonuses land in your inbox on registration
Quit hoarding engines. Build the car.
Why every AI purchase you made keeps underperforming, and why it was never a knowledge problem
Nobody sold you the missing piece. Every tool came with a demo and an invoice. None came with the structure that moves work without you standing in the middle of it. So each new subscription produced more, faster, into the same narrow gate. That is how a bottleneck gets fed, and it is a structural problem, not a you problem.
A garage full of engines is not a car.
Structural problems have competing cures. One presenter says the missing part is how work moves through your team. Another says it is what your business knows and never wrote down. A third says it is how buyers find you. On September 2, five presenters each argue for a different answer, and they do it under a blanket no-pitch rule every one of them agreed to before taking the stage: nothing sold from any stage, by anyone, at any point.
“I’ve been to four AI summits in the last year. This is the only one where I didn’t spend half the day wondering whether the speakers had ever made payroll. These are operators. Big difference.”
Five Presenters. One Question. No Agreed Answer.
Each session names a different structure your business could be missing. Four hours is enough to hear all five and put a name on yours.
The session on the machinery your team actually works inside
Six Years of Output in Six Weeks
Why your team isn’t using the AI you bought them, and the operational architecture that fixes it
Creator of the legendary Thirty Day Challenge, Ed Dale has trained over 300,000 entrepreneurs on how to turn strategy into digital reality. A pioneer who has built multi-million dollar businesses alongside direct-response giants like Gary Halbert and Frank Kern, Ed now architects the operational AI systems that let lean teams produce the output of a 20-person agency.
- Why your team quietly abandoned the AI tools you paid for, and why that was a design problem, not a people problem
- The operational architecture AI actually runs on: workflows, CRM, and the handoffs between them
- How to audit your own week and find the work that was never yours to do
The “Company Brain” Secret: How to Make Your AI as Smart as Your Best Employee
(Hint: It has nothing to do with custom GPTs, clever prompts, or whatever OpenAI announced yesterday.)
Nine years a litigation lawyer, then CEO of AdSkills, and a media buyer who has personally managed more than $10 million a year in ad spend.
- Why the most valuable thing your company knows is sitting in your head, in Slack threads, and in the memories of people who can leave
- Why custom GPTs and standard operating procedures do not solve it, and what actually captures what your business knows
- How to build the company brain so the AI is the replaceable part, not your business
Why AI Recommends Your Competitor Over You (Even When You Outrank Them)
The New Trust Signals Every Business Needs to Win in AI Search
A former F-16 Instructor Pilot, Jeffrey Schwerdt is Founder and CEO of Reviewly.ai. He taught fighter pilots. Now he works out why AI hands your customers to a competitor.
- Why AI recommends some businesses over others even when SEO rankings suggest otherwise
- The AI Trust Signals that influence recommendations across Google AI, ChatGPT and Gemini: reviews, owner responses, business activity, customer language, and your Google Business Profile
- An AI Visibility Framework that requires no technical SEO
The Marketing Architecture Audit: Why Your AI Tools Decayed (And the Missing System That Makes Them Hold)
She built one service into seven locations with 14 employees at peak, then spent 12 years in direct response producing $13M+ in documented client results at 4.0+ average ROAS.
- Why more software means more overwhelm, and how to remove the sign-off that stalls every workflow
- The maintenance layer that must sit beneath the stack, and why decay was design, not discipline
- How to find the single missing pillar before the next tool purchase: workflow, acquisition, or reputation
The AI Profit Engine: How Small Businesses Are Turning AI Tools Into Daily Dollars
The session about money that shows up daily, not quarterly.
- Why most small businesses monetize modern marketing backwards: chasing complex digital trends drains the account, while core direct response fundamentals drive immediate, daily revenue
- How targeted, physical direct mail cuts straight through digital noise, opens at better than 90%, and creates immediate personal connection with your highest-value prospects
- His unfiltered principles of daily cash flow: wealth creation, a healthy relationship with business capital, and the daily habits of asking for, and collecting, the money your business deserves
Five Sessions • Four Hours • Free
Hold my free seat for September 2 →June’s room heard arguments like these. Here is what walked out of it.
One Skill From One June Session Became a High Five-Figure Contract
537 operators registered in June. These words are from that room and the March room before it, names attached
Stephanie Wandke sat in Rich Schefren’s June session and picked up one specific AI skill. She used it to build a story repository, in about 40 minutes, and put that repository into a high five-figure proposal. The client said yes. And of everything in that proposal, the piece the client liked most was the one she built with what she learned that day.
“congratualtions !!! it was a fantastic summit and I enjoyed it and learned lots .”
“I’ve been to four AI summits in the last year. This is the only one where I didn’t spend half the day wondering whether the speakers had ever made payroll. These are operators. Big difference.”
“This was amazing, I was feeling not so confident in my approach, I feel much better now”
“Great lineup and very informative”
The closing minutes of the June chat
“This was GREAT. Thank you!” (Jodi Lee)
“Thanks for a great AI Summit! Greatly appreciate all the speakers!” (paull)
“Thank you so much Parthiv! This was great!” (Katie Antares)
“so valuable. THANK YOU!” (Stephanie Wandke)
“amazing! thanks again and what a gift!” (Stephanie Wandke)
“Thank you all” (Shaun O’Reilly)
“Thank you both” (John Marshall)
What Got Left Out of These Four Hours, on Purpose
Every speaker agreed to a blanket no-pitch rule before taking the stage. Here is what that removes
What You Will NOT Get
- ❌ A pitch. Nothing is sold from any stage, by anyone, at any point
- ❌ 45-minute demos of a tool you would subscribe to and open twice
- ❌ Speakers who have never made payroll explaining your business to you
- ❌ An explanation of what a prompt is
What You WILL Get
- ✅ Five competing answers to why the AI you bought has not moved your number
- ✅ Sessions taught from businesses the presenters run themselves
- ✅ The Revenue Physical: an individual analysis of your own business, included with registration
- ✅ A specific structure to name before you spend another dollar on software
- ✅ Your afternoon back at 3:00pm Eastern
The room is built for people who already bought the tools and already run the business. If you are looking for a first introduction to AI, this one will move faster than you want it to.
The two people who set those rules run the day, and both take the stage themselves.
Your Co-Hosts
Parthiv Shah and Dr. Theresa Pantanella assembled this room. The reason this specific combination of speakers exists on the same stage is because of the relationships and standards these two brought to the table.
Co-Author, No B.S. Guide to Successful Marketing Automation
Parthiv Shah is a Two-Comma Club Award winner and one of the most sophisticated operators in the direct-response world.
AI Implementation Strategist
Dr. Theresa Pantanella built her first business on one service. Not a menu. One.
$991 of Bonuses Arrive Before Wednesday Does
Three of them, delivered on registration. One is about your business and nobody else’s
None of the three asks for your calendar, your card, or a call. One of them is written for you in seconds. Register, and all three are in motion before Wednesday.
The Revenue Physical
An individual analysis of your business. Not a scorecard, not a template graded against a thousand other companies. One review of your business with a written finding: where the number is stalling, and which structure is missing.
You receive your custom written Revenue Physical report directly to your inbox. For qualified operators, Dr. Theresa also opens a limited 72-hour window to review your findings 1-on-1 before the summit.
Parthiv’s Next $100K Blueprint
Parthiv has spent a career showing small businesses where their next $100,000 is already sitting. This blueprint is that argument in writing, and it is the companion piece to his September session on daily dollars.
Electronic edition, delivered to your inbox by email on registration. Nothing ships, nothing to wait on.
The Conversion Checkup
You get a new headline written for your page and your buyer, plus the plain reason it fits them better. Underneath it: who your page is talking to, two to four things it is doing right, the ranked list of where it is leaking buyers, and one angle you have probably not tried.
It runs off the website address you type on the confirmation page. No second form, no new field. The report appears there in less than ninety seconds, and a link to your own copy lands in your inbox.
The Free Seat Exists in Exactly One Place: The Live Room
Replays belong to VIP. September 2, 11 to 3 Eastern, is the whole offer
You have cleared afternoons for less and gotten less back. This is four hours, run by two operators who also take the stage, under a rule that keeps every wallet shut. If the headline at the top of this page read like your own week, September 2 is where five people argue, in front of you, about how it gets fixed. Later never comes. September 2 does.
The seat itself carries a guarantee. An unusual one.
Expensive
Not To
Nothing to refund, so here is the honest accounting instead
Register and show up: you spend four hours and leave with five answers argued in front of you, plus an analysis of your own business you did not have on Tuesday.
Register and miss it: your bonuses were already delivered, but the arguments happened without you, and the replays go to VIP.
Do nothing: the room meets anyway, on a Wednesday you were invited to for free, and whatever gets settled there gets settled without your business in it.
Your Seat Is Free. Take It Now.
Wednesday, September 2, 2026
11:00am – 3:00pm Eastern
100% Online
All three bonuses land in your inbox on registration.
Everything You Would Check Before Clearing the Afternoon
Plain answers, starting with the pitch question and the replay question