No BS AI Summit — June 3, 2026

When Dan Kennedy Says Stop Ignoring AI — You Stop and Listen.

The man who built a career calling out hype just said AI changes everything. He’s bringing it here with Rich Schefren and Sam Woods. The only AI summit built for business owners who already know marketing.

Join Dan Kennedy, Rich Schefren & Sam Woods for 4 Hours That Will Change How Your Business Operates — Starting Monday Morning.

Secure My Free Seat

June 3, 2026 • 11:00 AM – 3:00 PM ET • 100% Online • Free Registration

SPEAKER COMPOSITE

Dan Kennedy · Rich Schefren
Sam Woods · Mystery Guest
Parthiv Shah · Dr. Theresa Pantanella

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As Seen In / Associated With

Strategic Profits

Magnetic Marketing

AI InnoVision

eLaunchers

Your Doctor of Marketing

From the Desk Of:

Parthiv Shah & Dr. Theresa Pantanella

Let me ask you something direct.

You have watched the AI circus for the last two years. The tools demos. The “prompt hack” videos. The breathless posts about how ChatGPT will replace your entire team by Thursday.

You are a business owner. You are not stupid. And your gut told you: most of this is noise.

You were right.

But here is the part that changes everything.

Dan Kennedy just showed up at an AI summit.

Not a tech person. Not a startup founder. Not a 26-year-old who’s never had payroll.

Dan Kennedy — the man who spent 40 years teaching skeptical business owners to ignore the hype and focus on what produces a measurable result — is sitting on the stage of the No BS AI Summit on June 3rd. And what he is going to say is not what you expect.

Because here is the truth that most people in the AI space don’t want to admit:

The fundamentals of direct response are still the same. What changed is the speed at which your competitors can now execute them.

The business owner who ignores AI for another 12 months is not just “falling behind.” They are handing their competitors a 100-to-1 execution advantage — in copy, in lead follow-up, in funnel optimization, in content, in sales conversations — while they sleep.

We built this summit because we saw the gap: one side of the market is selling you tools demos and prompt tricks, and the other side is selling you on personal transformation. Nobody was talking to the business owner who already knows marketing — who spent years learning copy, funnels, and direct response — and just needs to know: “What does this mean for my business, and what do I actually do on Monday?”

That is what June 3rd is.

No theory. No demos of tools you’ll abandon by July. No pitches for software with a monthly subscription nobody finishes.

Just four of the most credible operators in the direct-response and AI space — and four hours of frameworks you can implement inside your business the same week.

CONCEPTUAL IMAGE

Business owner at desk — confident expression, clean workspace.
Not stressed. Not overwhelmed. In command.
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We had 300 people at the March summit. They told us, in their words: “This is the first AI event that actually felt like business — not a science fair.”

We heard you. We went bigger.

June 3rd is the summit that March was pointing toward.

Your seat is free. Take it.

— Parthiv Shah & Dr. Theresa Pantanella

We Have a 4th Speaker. We’re Not Announcing Who It Is Yet.

“When you see the name, you’ll understand why we saved this slot for last.”

Kennedy. Schefren. Woods. And one more.

The 4th speaker on this stage has built a reputation that is impossible to replicate — the kind that comes from years of real results for real businesses. Not theory. Not content. Actual implementation at scale.

We’re holding the reveal for a reason. Register now and you’ll be the first to know when we announce — and you’ll already have your seat locked before the waitlist moves.

The reveal is coming. Register before it does.

Claim My Free Seat

DAN KENNEDY
HEADSHOT
COMING SOON

Dan Kennedy

Godfather of Direct Response

Dan Kennedy — The Godfather of Direct Response

Topic: What AI Actually Changes About Direct Response — And What It Never Will

For 40 years, Dan Kennedy has been the most trusted — and most skeptical — voice in direct-response marketing. He founded GKIC (Glazer-Kennedy Insider’s Circle), authored 18+ No BS business books, and built the training ecosystem that shaped an entire generation of marketers including Parthiv Shah, Russell Brunson, and hundreds of others who built eight- and nine-figure businesses on his principles.

Kennedy does not do trends. He does not appear at events because someone asked nicely. He appears when something is real enough to be worth his audience’s time.

He is on this stage on June 3rd because the direct-response world has changed — and most marketers have not noticed yet.

Introduced by Parthiv Shah.

Rich Schefren

AI Strategist

Rich Schefren — The Strategist’s Strategist

Topic: The AI Operating System for the 7-Figure Operator — Building Leverage That Compounds

Rich Schefren is widely credited with coining the term “Internet Marketing” in its modern form. His 2006 “Internet Business Manifesto” changed the trajectory of thousands of online businesses — including those of Russell Brunson, Eben Pagan, and Frank Kern, who have publicly credited him as a formative influence.

Rich has spent 20 years teaching established operators how to build strategic leverage — systems that scale without proportional increases in time. He has now rebuilt his entire business architecture on AI, including ZenithMind OS, his AI-powered operating system for serious operators.

He is not at this summit to talk about tools. He is here to show you the architecture — the strategic framework that turns AI from a productivity app into a competitive moat. If you are already doing $300K+ and trying to figure out what AI means for your next level, Rich Schefren’s session is the one you will be quoting for the next 12 months.

Sam Woods

Fractional Chief AI Officer

Sam Woods — The Fractional AI Officer

Topic: The Architecture of an AI-Native Business — What the $28M Exit Taught Me About Building With AI From the Foundation Up

Samuel J Woods has worked with machine learning since 2016 and generative AI since 2019. He built and sold a digital marketing agency for $28 million. He now functions as a strategic AI architect and fractional Chief AI Officer for established companies navigating the shift to AI-native operations.

Sam is not a speaker who theorizes about AI from the outside. He has built AI systems at scale, exited with proof, and now deploys that architecture for clients across industries. At the No BS AI Summit, he is bringing the implementation layer — the specific frameworks that translate AI strategy into operational reality.

If you have already decided that AI is important but still haven’t figured out where it fits in your actual business infrastructure, Sam’s session will close that gap.

Your Co-Hosts

Parthiv Shah and Dr. Theresa Pantanella assembled this room. The reason this specific combination of speakers exists on the same stage is because of the relationships and standards these two brought to the table.

Parthiv Shah

Founder, eLaunchers — Co-Author, No B.S. Guide to Successful Marketing Automation

Parthiv Shah is a Two-Comma Club Award winner and one of the most sophisticated operators in the direct-response world — a man who literally co-authored the book on marketing automation with Dan Kennedy and still makes manual sales calls every day because he knows what automation opens and what humans have to close.

He assembled this summit because the gap between AI hype and AI revenue is a deployment problem. He has the framework to close it — and the relationships to bring the right people into the room.

Dr. Theresa Pantanella

Your Doctor of Marketing — AI Implementation Strategist

Dr. Theresa Pantanella brings 24 years of clinical experience to the question that AI tools cannot answer on their own: what is the actual problem you are solving? In medicine, prescription without diagnosis is malpractice. In business, deploying AI without a clear diagnosis of your constraint is expensive noise.

She built the No BS AI Opportunity Score — the 5-question diagnostic you receive the moment you register — specifically to answer that question before the summit starts.

What This Is — And What It Is Not.

What You Will NOT Get

❌ Theoretical frameworks with no path to implementation.
❌ 45-minute demos of tools you will subscribe to and never finish.
❌ Panels of people who have never run a business talking about running yours.
❌ AI “hype” from people who discovered AI last year.
❌ A pitch fest disguised as education.

What You WILL Get

✅ Battle-tested strategy from operators who have been in the game for decades.
✅ Direct-response frameworks upgraded for the AI age — not replaced by it.
✅ Clear deployment roadmap you can act on the same week.
✅ Dan Kennedy, Rich Schefren, Sam Woods — plus a mystery 4th speaker — in the same room, for free.
✅ A diagnostic lens that tells you where AI belongs in YOUR specific business.

The “More Expensive Not To” Guarantee

This event costs you nothing but four hours on June 3rd. The cost of missing it is the 12-month head start you hand your competitors. Your seat is free — the only question is whether you take it.

300 Business Owners Attended the March Summit. Here Is What They Said.

“This is the first AI event that actually felt like business — not a science fair. I walked out with three specific things I could implement that week. I implemented two of them before the weekend.”

— Jorge Antelo

“I’ve been to four AI summits in the last year. This is the only one where I didn’t spend half the day wondering whether the speakers had ever had to make payroll. These are operators. Big difference.”

— Melinda Van Fleet

“Molly Mahoney, Jeffrey Gitomer, Brian Kurtz in March. Dan Kennedy, Rich Schefren — and someone they haven’t announced yet — in June. I don’t know what they’re building but I’m not missing it.”

— Nancy Auschetti Matthews

VIDEO THUMBNAIL

March 2026 Summit Highlight Clip
(Molly Mahoney / Jeffrey Gitomer / Brian Kurtz session)

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Watch the moments that had 300 business owners talking. Then register for what comes next.

Register Free Today and Receive These Immediately.

Bonus #1

The “Titans’ Marketing Archive”

From Parthiv Shah / eLaunchers

The exact 60+ page library of direct-response marketing examples Parthiv uses to build campaigns for his clients. The reference document that has generated millions in revenue across dozens of industries. Yours free when you register.

Value: $497

Bonus #2

The AI Demand Manifesto

From Dr. Theresa Pantanella

The diagnostic blueprint for predictable client attraction using AI — the proprietary framework Dr. Theresa has used to help plateau-locked business owners identify exactly why their revenue is unpredictable and exactly what to do about it. This is not a generic guide. This is a clinical tool.

Value: $297

Bonus #3

Your AI Deployment Scorecard

Exclusive to June 2026 Registrants

A pre-summit assessment tool that identifies the highest-leverage AI deployment opportunity in your specific business before the event starts. Arrive already knowing what question to ask — and which session matters most for your situation.

Value: $97

Total Bonus Value: $891 — Yours Free With Registration

Frequently Asked Questions

Is this just going to be a 4-hour pitch fest? +

No. Strategy first — that is the mandate every speaker accepted before agreeing to appear. These are not sponsors who bought a slot. Dan Kennedy, Rich Schefren, Sam Woods — and a 4th speaker we haven’t announced yet — are here because this is a credible event with a credible audience. Each speaker has been briefed to deliver frameworks you can implement that same week. Some speakers may mention programs for deeper implementation. You will leave with a notebook full of revenue-generating strategy regardless of whether you invest in anything additional.

I already know marketing. Is this going to cover AI basics I’ve already heard? +

That is exactly why we built this summit. This event is not for AI beginners. It is for business owners who have already spent years learning direct response, copy, funnels, and sales — and now need to know how AI changes what they already know. We are not explaining what a prompt is. We are showing you how your existing marketing knowledge becomes dramatically more powerful when AI is the execution engine behind it.

I am not “tech-savvy.” Will this go over my head? +

No. You do not need to write code. You do not need to understand machine learning. If you know what a conversion rate is and why it matters, you are overqualified for the tech portions of this event. The frameworks are business frameworks — not software tutorials.

Why is this event free? What’s the catch? +

No catch. Our philosophy is simple: show people what it is like to be a customer before asking them to become one. If we help you move revenue with four free hours, you will want to go deeper with us — and we will have earned that conversation. The event is free because the value is real and the business model does not require you to pay for it in advance.

I didn’t make it to March. Will this cover the same ground? +

Different summit, different speakers, different theme. March was about AI fundamentals for the direct-response world — Molly Mahoney, Jeffrey Gitomer, Brian Kurtz. June is about AI strategy at the operator level — what Kennedy, Schefren, Woods, and a 4th speaker we haven’t announced yet are actually building and using. There is no meaningful overlap in speaker or content. If you attended March, June is the natural next level.

What if I can’t make it live on June 3rd? +

Attend live if at all possible. The Q&A sessions are where you get your specific business questions answered in real time by people who normally charge thousands of dollars an hour for access. Speakers may share proprietary material in the live Q&A that is not authorized for recording. Register now to hold your seat — you will have the option to secure recordings after you register.

I don’t have a big team. Do these strategies work for a one-person operation? +

Yes. AI is the great equalizer — it allows a one-person shop to execute like a six-person team. Several of our speakers have specifically built their frameworks for the operator who is resource-constrained but strategically sharp. The diagnostic approach Dr. Theresa uses is specifically designed to find the highest-leverage point regardless of team size.

What time zone is the event? +

11:00 AM – 3:00 PM Eastern Time on June 3, 2026. Other zones: 8:00 AM – 12:00 PM Pacific • 10:00 AM – 2:00 PM Central • 4:00 PM – 8:00 PM London.

Attend Live. You Could Win This.

The Grand Prize: A Revenue Engine Day + What Comes After

One live attendee will be selected on the call June 3rd. You must be present to win.

Here Is What the Winner Gets:

👉 Revenue Engine Day with Dr. Theresa Pantanella (Value: $5,000)

A full private day with Dr. Theresa — her highest-level one-on-one engagement. She goes inside your business, runs the full clinical diagnostic, identifies the structural constraint that is capping your revenue, and installs the operating system that makes that constraint impossible to recur. This is not coaching. This is a surgical intervention.

👉 Parthiv Shah Attends Your Revenue Engine Day — And Takes Notes With You.

Parthiv will be in the room (virtually or in person). Two of the most experienced direct-response operators in this space, focused entirely on your business for one day.

👉 PLUS: A Free Two-Hour Strategy Session with Parthiv Shah (Value: $2,500)

After your Revenue Engine Day with Dr. Theresa, Parthiv sits down with you one-on-one to review your next steps — and help you decide exactly what to do first, second, and third.

$7,500

Total Grand Prize Value

One winner. Selected live on June 3rd.
You must be present on the live call to be eligible.

Early Bird Exclusive — April 28–30 Only

Register Before Midnight April 30th and Get This Free

Available only to the first 50 people who register for VIP. This is not available at any other price — or after the deadline.

⏱ Limited to First 50 Registrants

The Conversion Truth X-Ray

A high-level strategic diagnostic built inside Dr. Theresa Pantanella’s private AI environment — applied directly to your landing page.

This is not a grammar check. It performs an exhaustive neuromarketing analysis of your landing page based on Eugene Schwartz’s Levels of Market Sophistication. Plug in your URL. The X-Ray delivers:

Your Audience’s Awareness Stage: Are you talking to Problem-Aware leads with Solution-Aware language? This is the #1 reason for high bounce rates — and most business owners never catch it.
Your Market Sophistication Level: Are you making direct benefit claims in a market that only responds to identity? The X-Ray decodes exactly where your market is — and what copy mechanism it demands.
The Gap: It reveals exactly why your current copy is failing to trigger the Belonging Response in your ideal customer — and what to say instead.

Consultant Rate for This Report

$1,500

Your Cost with Early Bird VIP

$0 — Included

Lifetime Access — Yours Free — First 50 VIP Registrants Only

Upgrade to VIP by April 30 midnight EDT to lock this in with your registration.

Get VIP + X-Ray — $47 Early Bird

Countdown to deadline: Loading… — After April 30 midnight EDT, VIP returns to $67 and the X-Ray is no longer included.

EVENT ACCESS PASS MOCKUP

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“NO BS AI SUMMIT — JUNE 3, 2026”
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The Direct-Response World Is Being Rebuilt.

The operators who understand how AI changes their craft — copy, conversion, follow-up, positioning, sales — are building leverage their competitors cannot match and may not even see yet.

Dan Kennedy earned the right to say what works by being right for 40 years. Rich Schefren built the strategic frameworks that shaped an entire generation of online operators. Sam Woods sold a $28M agency proving it.

And there is still one more speaker we haven’t announced.

Your seat is free. Register before the reveal drives the waitlist up.

Date June 3, 2026

Time 11:00 AM – 3:00 PM ET

Location Private Zoom Room (link sent upon registration)

Investment $0 — Free Registration

Claim My Free Seat — June 3rd

Already know you want everything? EARLY BIRD ENDS APRIL 30 MIDNIGHT EDT — Lock in VIP at $47 (regular $67) and receive all session recordings, the physical FedEx package, and the fillable digital workbook.

Upgrade to VIP — $47 Early Bird